Senior web and automation work, shipped by one person.
Built backwards from business outcomes. Scoped, fixed-priced, and shipped fast - never sub-contracted.
I'm a marketer-turned-builder based in Kuala Lumpur. Stegg is where I take on the work I want to ship: conversion-grade websites, production automation systems, and AI agents that do real work.
By day, I lead growth and revenue systems at a Malaysian healthtech. Stegg is selective by design - a small number of engagements at a time, and only the ones I'd be proud to put my name on.
Three categories of work.
Websites that convert
Marketing sites, product landing pages, and programmatic SEO systems on Astro, Cloudflare, and Supabase. Design systems built from scratch - not a template recoloured.
Automation that runs itself
n8n workflows with production discipline - multi-step pipelines, approval gates, AI reasoning layers, monitoring, error handling. Systems you can hand off and stop thinking about.
AI agents with real workflows
Customer-facing bots and internal agentic tools that use LLMs as a reasoning layer, integrated with the systems you already run on.
I spent ten years inside marketing teams before I started shipping software. That shapes everything: every site, workflow, and agent is built backwards from a business outcome - leads, conversions, retention, operational cost. Code is the means, not the deliverable.
Engagements are scoped, fixed-priced, and shipped fast. You get direct access to me - no account managers, no junior handoff, no surprises at the end of the month. When the work ships, you own everything: code, design, infrastructure, documentation.
I don't take every project, and I don't pretend I can. I don't run paid ad campaigns. I don't do logo-only branding. I don't sub-contract the build once you've signed.
If a project isn't a fit, I'll say so - and usually point you to someone who can help.
Recent builds.
- Ocha Health AI medical concierge serving patients across Southeast Asia.
- Alexis Employment Domestic helper matching platform for a licensed Singapore employment agency, with Supabase-powered SQL search across a verified helper database.
- NZ Coffee End-to-end booking system for a cafe with real-time table availability.
- UNZ Agent 13-tool AI agent for a physiotherapy practice, integrated with their booking and CRM stack. Internal
- QuickInvoice Lightweight billing app for freelancers and solo founders.
Working together
Send a short note about what you're trying to build.
I reply to every email personally, usually within a day. If it's a fit, we'll talk.
khairulazri@stegg.dev →